A brand new discount card, exclusively for members of the Armed Forces, their families and veterans, has been rolled aprox 2012.


Ministry of Defence ( and The Rt Hon Mark Francois (

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government.

The Prime Minister and Mark Francois with Service personnel at No 10

Over 50 high street companies and businesses have pledged generous discounts to show their support for the Armed Forces Community through there Defence Discount Service.


The new Defence Privilege Card, which will be available to sign up online, will ensure our Armed Forces Community get exclusive discounts from participating stores across the country. This new card will provide money off items ranging from children’s toys and winter knitwear to mobile phones and even food shopping.

Over 24,000 members of the Armed Forces cCommunity have joined the scheme to date.

An example of the Defence Privilege Card [Picture: Crown Copyright/MOD 2012]

  • 10% off all groceries at Icland
  • 20% off phone contracts at vodafone
  • 20% off tickets at Vue Cinemas
  • an introductory 20% followed by 15% off everything in store at Austin Reed
  • 10% off everything at KFC

3 to 10% off gift cards ordered from the Defence Discount Service website for most major supermarkets, Boots, Topman, Currys, Deenhams, House of Fraser, B&Q, Homebase and H Samuel

The roll-out of the new Defence Privilege Card coincides with the publication of the first annual report on the Armed Forces Covenant. This sets out key disadvantages the Government has tackled over the years to improve life for our Armed forces Community and ensures personnel and their families are not unfairly affected by their service to their country.


Prime Minister David Cameron welcomes Service personnel to No 10 downing Street.

Handing out the first Defence Privilege Cards at No 10.